ETERNAL BEAUTY AMERICA

PRIVACY POLICY

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Last Updated: October 14, 2026

At Eternal Beauty America, we value your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, register an account, place an order, or communicate with us.

By using our website, you acknowledge the practices described in this Privacy Policy.

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1. INFORMATION WE COLLECT

We may collect the following categories of information:

Personal and Account Information

• Full legal first and last name.

• Email address and telephone number.

• Billing and shipping addresses.

• Account registration and verification information.

• Account login credentials and identifiers.

Order and Transaction Information

• Products purchased and order history.

• Payment status and transaction details.

• Shipping and delivery information.

• Customer service inquiries and communications.

Technical and Usage Information

• IP address and approximate location derived from it.

• Browser type, device information, and operating system.

• Website activity and pages visited.

• Cookies and similar tracking technologies.

• Information used for website security and fraud prevention.

Payment card information is processed through third-party payment service providers. The information available to Eternal Beauty America depends on the payment services used.

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2. HOW WE USE YOUR INFORMATION

We collect and process personal information for legitimate business purposes, including:

• Creating, reviewing, and managing customer accounts.

• Verifying customer identity and registration information.

• Processing payments and fulfilling orders.

• Verifying billing and shipping addresses.

• Preventing fraudulent transactions and unauthorized account access.

• Communicating about orders, shipping, and customer service.

• Responding to inquiries and resolving disputes.

• Improving website functionality and customer experience.

• Sending promotional communications when permitted.

• Complying with applicable legal and regulatory obligations.

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3. ACCOUNT REGISTRATION AND IDENTITY VERIFICATION

Registration and account approval are required before placing orders on our website.

Customers must provide accurate, complete, and truthful information, including their full legal first and last name.

Applications containing only initials, abbreviations, fictitious names, or incomplete information will not be reviewed or approved.

We may use registration details, account activity, and transaction information to verify customer identity and prevent unauthorized purchases.

Approved accounts are strictly personal and may not be shared with or used by third parties.

For additional requirements, please review our Terms and Conditions.

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4. BILLING AND SHIPPING VERIFICATION

To protect our customers and prevent fraudulent transactions, we may verify billing and shipping information before processing orders.

Billing and shipping addresses must be identical for every order. No exceptions.

We may use customer information to identify mismatched addresses, unauthorized recipients, suspicious transactions, or other potential violations of our policies.

Orders that fail verification may be placed on hold or canceled.

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5. PAYMENT PROCESSING AND SECURITY

At Eternal Beauty America, protecting our customers' personal and financial information is a priority.

All credit and debit card payments are processed through our independent third-party payment processing provider, Bankful.

Eternal Beauty America does not collect or store customers' banking information, complete credit or debit card numbers, expiration dates, or card security codes (CVV) on its website or in its internal systems.

All sensitive payment card information is collected, processed, and stored exclusively by our payment processing provider through its secure payment systems.

Eternal Beauty America has access only to limited transaction details made available by Bankful, including payment status, transaction amount, card brand, the last four digits of the payment card, and payment verification results.

Eternal Beauty America does not have access to customers' complete payment card information and does not control Bankful's internal data storage or security systems.

Bankful is responsible for maintaining appropriate security measures within its own payment processing systems.

To the extent permitted by applicable law, Eternal Beauty America is not responsible for security incidents or unauthorized disclosures caused solely by Bankful's independent acts or failures and not by any act or omission of Eternal Beauty America.

We take reasonable measures to protect the personal information within our control and remain committed to maintaining a secure and trustworthy shopping environment.

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6. SHARING OF PERSONAL INFORMATION

We do not sell customer contact lists to third parties.

We may disclose personal information to trusted service providers when necessary to operate our business, including:

• Payment processors and fraud prevention services.

• Shipping carriers and delivery providers.

• Website hosting and e-commerce service providers.

• Customer support and communication services.

• Analytics and advertising service providers.

• Professional advisers and service providers assisting with legal, accounting, or business operations.

We may also disclose information when required by law, to respond to lawful requests, investigate suspected fraud, protect legal rights, or address security concerns.

Service providers may process personal information in accordance with their contractual obligations and applicable privacy laws.

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7. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar technologies to support essential website functions, maintain user sessions, remember preferences, analyze website performance, and improve the shopping experience.

Depending on the services enabled, cookies and tracking technologies may also support advertising and marketing activities.

Some tracking technologies may collect or be associated with information that identifies or relates to an individual.

Customers can manage certain cookie preferences through their browser settings or available website privacy controls.

Disabling certain cookies may affect website functionality.

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8. ANALYTICS AND THIRD-PARTY SERVICES

We may use third-party analytics and website performance tools to understand how visitors interact with our website.

These services may collect technical information such as IP addresses, browser information, device identifiers, website interactions, and usage statistics.

Third-party providers may process information according to their own privacy policies.

Where required by applicable law, we will provide appropriate notices, choices, or consent mechanisms for these technologies.

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9. MARKETING COMMUNICATIONS

Customers may choose to receive promotional emails, product announcements, special offers, and other marketing communications.

Marketing emails will be sent in accordance with applicable laws and consent requirements.

Customers may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in those messages.

Unsubscribing from marketing emails will not prevent essential transactional communications regarding accounts, orders, payments, or shipping.

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10. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

• Account activity and customer relationships.

• Order fulfillment and transaction records.

• Accounting and tax obligations.

• Fraud prevention and security requirements.

• Legal compliance and dispute resolution.

When personal information is no longer reasonably necessary, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable retention requirements.

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11. CUSTOMER PRIVACY RIGHTS

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request information about personal data we collect.

• Request access to certain personal information.

• Request correction of inaccurate information.

• Request deletion of eligible personal information.

• Opt out of certain uses or disclosures of personal information, where applicable.

Some requests may be subject to identity verification, legal exceptions, and recordkeeping requirements.

To submit a privacy-related request, please contact us using the information provided below.

We will review and respond to requests in accordance with applicable law.

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12. ACCOUNT SECURITY

Customers are responsible for maintaining the confidentiality of their account login credentials.

Approved accounts may be used only by their registered account holders.

Sharing accounts, allowing unauthorized access, or placing orders on behalf of third parties is prohibited.

Customers should contact us promptly if they suspect unauthorized account activity or misuse of their personal information.

We may suspend or restrict accounts when necessary to investigate suspected security incidents or fraudulent activity.

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13. CHILDREN'S PRIVACY

Our website is intended for adults aged 18 and older.

We do not knowingly collect personal information directly from children under 13.

If we become aware that personal information has been collected from a child under 13 without legally required authorization, we will take appropriate steps to delete or otherwise address that information as required by law.

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14. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services.

Eternal Beauty America is not responsible for the privacy practices or content of websites operated by third parties.

We encourage customers to review the privacy policies of external websites before providing personal information.

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15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our business operations, technology, legal requirements, or privacy practices.

Updates will be posted on this page with a revised effective date.

We encourage customers to review this Privacy Policy periodically.

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16. CONTACT INFORMATION

If you have questions about this Privacy Policy, our data practices, or your personal information, please contact:

Eternal Beauty America Email: info@eternalbeautyamerica.com

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We are committed to respecting customer privacy and maintaining a secure and trustworthy shopping environment.

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